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What You Should Do To Make Your Site More Conversion Friendly

November 1st, 2011

If you would like to make your website into a site that offers real time results then it needs to be conversion friendly. In other words, if your site isn't converting your prospects/visitors into customers then it's not doing a good job. The purpose of this article is to show you what you can do with the right kind of approach towards improving your conversion rate of your site...

Simple Content is the Key.

Grab the Reader's Attention at the Top: The first place visitors look when they land on your page is the top, which is why you have to emphasize this area on your site. If you want visitors to look at the whole page, you first have to grab their attention at the top with something impressive. This doesn't mean the upper half of the page, but the actual top. The objective, of course, is to get visitors to read the whole page and hopefully take action -in order to do this, you have to hit them with your product's most important benefits right away. You should never underestimate the importance of such small but vital points.

The use of an internal linking structure will help your visitors go from one page to another and browse around. A good search engine on your website is essential as well so that everyone can find what they want without any problems. When the navigation is easy to understand and follow, you will see that your conversion ratio will go up automatically.

Use Easy To Read Text: Your sites conversions can depend on the kind of text and the size and color of text that you use. Be sure your webpage text is the appropriate size and user friendly for your visitors. One kind of turn-off is tiny gray text on a white background, so don't use it or your visitors may leave your site without taking any action. If your prospects find your content unreadable, how do you expect to convince them to buy from you? Or sign up for your newsletter? Since everything matters on your webpage, be sure to keep your fonts simple. Your focus should be on making your visitors comfortable with your site so they feel they are at the right place, and that may lead to the action you want them to take. Add Real Testimonials: Fake testimonials are something that some websites have no problem in using just so they can try to convince prospects that their product is valuable. These days, the Internet user has become more educated and savvy, so this particular tactic will backfire. Because people want to prove if your testimonial is true or not, they will take the time to analyze it. One way to be really convincing when offering real testimonials from real customers, is to add their picture or even a video testimonial if the customer is willing. You don't have to make any major changes to your website or your sales process to improve the conversion rate and get more sales. We have discussed some simple tactics above and if you are willing to implement them, you will see better conversions coming your way quickly. So what are you waiting for? Go ahead and apply these ideas to your background check and employment verification web site to enhance your conversions.


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