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Tips To Create Effective Landing Pages

December 19th, 2010

There are plenty of methods available that will help you drive high quality visitors to your site as well as find the types of customers you need. If you want to succeed with traffic generation you also have to learn how to increase your conversion rates. The easiest way to do this is with a good landing page. In this article we will be looking at a few tips that will help you create great landing pages.

One important thing that you need to make sure of is the efficacy of your landing page's buttons. Suppose you're selling a product on "dog training" and you have your order links all over the copy (which is completely fine). These links don't prove to be a distraction from the main message on the page.

A highlighted button, however, will show your prospects that they need to take action if they want to buy your product. Take steps to choose a good size and color for your buttons. The border of your button is also important. Take time to choose the wording for the button--it's very important as well! All of this comes together to give you a button that gets response.

Use short sentences and paragraphs. That's it. This is very important because short paragraphs make it easier for your visitors to read your words--long paragraphs are harder on the eyes. Lots of site visitors will be intimidated by longer chunks of text. The readability of your landing page will rise dramatically if you keep your paragraphs to just 2 or 3 sentences. This is your goal so make sure that you concentrate on having only short paragraphs on your landing page. For example, if your landing page isn't converting well, you can change the headline to see how it's converting.

Don't be afraid to create personal portraits. You don't want to focus your copy entirely upon yourself but you do want to be honest if your business is in its starting stages, especially if you have colleagues.

When you have a photo of you uploaded along with a short piece of information on why the others should trust your company. This is a simple way to gain your site readers' trust. The best way to get buyers to trust you is to convince them that you are an expert and the best way to do that is to display credentials in your chosen field. Generally speaking, we can now see that creating an effective landing page is as much about small details as about anything else, which can only be mastered by putting a significant amount of effort in. If you already have a landing page, all that might be necessary is a few tweaks and then you're ready to go. Landing pages shouldn't be taken for granted. If your aim is to sell more products then make sure you are doing enough experimenting with your landing page.

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