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Tips To Create Effective Landing Pages

November 26th, 2010

There are many ways to drive high quality traffic to your website, and with time these might even help you get the kind of customers you want. But in order to get results from your traffic building efforts, you should also know how to convert this traffic for the best results. The most effective way to achieve this is with a good landing a page. You will find below a few ideas that can help you create effective landing pages.

Making sure your page stays "lightweight" is a very important part of creating a landing page. This means that you need to do everything you can to make sure that your landing page loads quickly. For visitors with a normal internet connection, your page should load in a maximum of five seconds. Make changes if you notice that the page takes longer than that to load. Now, the slow loading speed of your landing could be because of various reasons such as heavy graphics, heavy pictures, heavy code, etc. What you need to do is analyze what's causing the page to load slow and cut down on those elements. For example, if you see that your landing page has really heavy graphics that are causing it to slow down then see if you can remove some of them. The main goal you have should be to build a page that is perfect to each person who sees it. Besides, the simpler and cleaner your landing page is, the more responses to it you will see. Having a simple page makes it easier for you to pass along your message to site visitors which makes it easier for them to buy from you.

Your landing page needs to have only short paragraphs. Don't try to argue. This is very important because short paragraphs make it easier for your visitors to read your words--long paragraphs are harder on the eyes. In fact, your visitors might just get intimidated by looking at the large chunks of content. When you have your paragraphs around 2 to 3 sentences in length, you'll see that the readability of your landing page dramatically shoots up. Keeping your paragraphs short helps you realize this, your ultimate goal.

Personal portraits can also be a good idea. You don't want to focus your copy entirely upon yourself but you do want to be honest if your business is in its starting stages, especially if you have colleagues.

If you upload a photo of yourself along with a short biography or "about us" statement, people are more likely to trust you and your company. Then there was a sense of trust that was established, which looked so impossible otherwise. Do not forget to include any targeted credentials so that your audience can be convinced of your expertise.

To sum up, if you want to build a profitable landing page then you'll keep these tips in mind. These aren't the only tips that can help you--there are plenty of others you can also use to help raise your conversion rate over time. It might take a while before you get to your optimum conversion rate because getting there will involve doing lots of tests and making changes. Eventually you'll see that all of that work was worth it.


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