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Three Tips For Higher Converting Landing Pages

December 10th, 2010

Internet marketers know how important strong landing pages are for business. It can make all the difference in the world when it comes to failure or success. If you do not put a great deal of care, time, and energy into creating an effective landing page you risk lower profits and conversions. Keep reading to discover three simple tips to help you build a better landing page. For example, if you're selling a Rapid Free Traffic product through your sales copy, make sure it's structured the right way.

You take the time to create a landing page with the expectation of getting a good response from your audience. Now, you can do a number of things to boost the conversion rate of your landing page, but one of the growing trends these days is to use a video on your page, rather than a text sales copy. In fact, video is quickly rising to offer a better conversion rate than written text. People are more accustomed to seeing video online and are beginning to expect it more and more often. Tone and inflection also come across much better in video than in text content so it's easier to connect with your audience. When your prospect's watching the video on your sales page, they have all their senses involved. In search of higher landing page conversions more marketers are beginning to include videos.

If you can't use video on your landing page, consider using audio. This personal method of greeting visitors to your landing page makes them feel welcome. Take advantage of your recording to let visitors know what you have to offer and why they need to take you up on it. This is your opportunity to appeal to them in a different, and personal, way, take advantage of it! Keep it short and simple for maximum impact. This is an excellent opportunity to create curiosity and a sense of urgency among your visitors. For example, if you want them to enter their email address and subscribe to your newsletter, then ask them to do just that and clearly explain the action they need to take. For instance, if you're aiming to sell products in the Rapid Free Traffic niche then take time out double check your copy so that the sales don't get affected.

If you have any awards or other distinctions, you can test them on your page because it will help people to feel a little better about you.

You won't win over everyone, but if can offer something then it'll help with the trust issue. Also, remember that the more people feel they can trust you and your offer, the better your conversions will be - this has been proven many times.

All in all, the above tips give use a clear understanding about what needs to be done in order to get effective results from your landing page. Remember, the more you apply such tips, the more you'll learn. It's easier to take your business from one level to the next when you are constantly working to improve your business. If you target audience is in the Rapid Free Traffic niche, make sure you're focusing on them and not yourself.


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