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Three Tips For Higher Converting Landing Pages

December 4th, 2010 Comments off

Most Internet marketers understand the importance of strong landing pages. In many cases it is the defining difference between success and failure. If you do not put a great deal of care, time, and energy into creating an effective landing page you risk lower profits and conversions. Learn three tips that are guaranteed to help you build a better landing page below. For example, if you're selling a subliminal affirmation software
product through your sales copy, make sure it's structured the right way.

The copy that you have on your landing page has to be broken down into easily digestible pieces of content. You don't need a lot of copy to have a high-converting landing page, but you can use at least one subheading if needed.

Your headline needs to capture attention, and the rest of your copy has to compel readers to desire what they're getting for giving you their contact information. Even if your copy isn't that long, use small paragraphs. You need to stick with that format because it helps people to skim and scan your copy. No matter what, just know that this arrangement of your text and copy will help your conversions. You can use a combination of short copy and 3 to 5 benefit bullets for added scanability and impact. If you study good copy from either sales page or landing pages, you'll see how your copy needs to be written. Your copy shouldn't be long, and it doesn't need to be long on a landing page - so do keep that in mind, please. Your headline will go play a large role, generally speaking, to determine if the rest of your landing page even gets read.

Your graphics can also be very important to conversions but tend to be less so; still you should test them because it's all important. You want to use graphics text that will not turn off your readers, and again that all really depends on the market. Of course, the copywriting call to action needs to be in place. These buttons make it easy for your visitors to take action because they won't need to search around for the link to click. Whatever kind of site you have, you need to make things as smoothly as possible for your site visitors. For instance, if you're aiming to sell products in the affirmations using subliminal niche then take time out double check your copy so that the sales don't get affected.

You may want to employ the AIDA copy formula and apply it to your landing page copy. It would be helpful if you took the time to read more about AIDA because space doesn't permit a full discussion on the topic. That copy strategy comes straight from old school direct response advertising, and it is extremely effective when executed properly. It's a proven formula that just flows very seamlessly if written properly. The best approach is to learn about it so you will have a better idea about implementing it on a landing page. You can become very skilled with AIDA if you put the time and effort into learning it. If you apply all these tips on your landing page your business should enjoy growth that is slow but steady. The more often you apply these principles the better your response will be. If you target audience is in the talking to yourself niche, make sure you're focusing on them and not yourself.


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