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Copywriting Mistakes To Avoid

September 13th, 2010 Comments off

It's not difficult to commit a few mistakes when copywriting, and beginners really need to listen to this. All you have to do to avoid making them, however, is recognize what those mistakes are. You need to first practice as much as possible before actually creating copy, as that will help you develop your skills. This article will explain few such copywriting mistakes that you should keep in mind. See what all the buzz is about at this The Empire Formula web blog.

By far the most popular blunder that a copywriter can make is telling potential customers about the specifications of the products instead of what it can do for them. People aren't going to part with their hard earned money unless they know there's a benefit for them. After all, they're not going to buy unless you tell them why they should buy. That's what it takes to make sales. Individuals could care less about how great a product may be, they want to know more about how it will satisfy their desires. So in order to work around this, you should use more of 'you' when talking to your prospects in your copy and bring down the usage of 'I' because it's all about them, not about you. It's a great idea to get down to the psychological factors that run your market, and you can do this by doing a little legwork. What you're looking for is that variable that makes people buy what you're offering.

If the reader is not gripped by your sales letter, all your hard work was for nothing. You should offer to give your customer lots of benefits, as that will increase the chances people will buy. However, it might be that you're missing that one thing. Try to create a sense of urgency. If you want to give customers a better deal, you can give some free gifts away with the product, which will give your product extra value. Make sure these bonuses are positioned in such a way that they appear a lot more valuable than your main product. Videos, sounds and transcripts will make your product worth even more. There are times when people buy a product just for the bonuses offered, which will obviously get you higher sales. You'll also want to make your product look exciting. Show the prospects that the actual value of the product is way more than you're offering and tell them how you're over-delivering. Always keep on top of the internet marketing scene. So have a look at this The Empire Formula internet site.

Don't make the mistake that a lot of copywriters make, and that's not using bullet points. Keep in the back of your mind that sales copy needs to include every benefit a person will find in your product. But what's more important is that you highlight these benefits in the best possible way. Bullet points will help in this aspect as they'll effectively point out all the benefits easily. Bullet points can really help turn people into buyers, and they can mean the difference between selling and not. People will be more likely to read the bullet lists, as it makes the information easily digestible. Therefore, making lists of all that your product gives them is a great way to get the most out of your sales copy. Your sales letter is the gateway to increase your sales. That is you'll want to make sure people can get through it quickly so that you can sell more. Therefore, to convert the most prospects into buyers with your sales copy, don't make any of the above mistakes. Merely make your copy as professional as possible while focusing on how it will benefit them, and causing them to show interest.

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Copywriting Mistakes To Avoid

September 13th, 2010 Comments off

Copywriting mistakes are common, and that goes especially for new copywriters. Yet avoiding them is as simple as knowing what to look for. Before you get to creating actual copy, practice writing a few pieces so that you can get better. You will soon know which copywriting mistakes to avoid. See what all the buzz is about at this The Empire Formula web blog.

Don't commit the biggest copywriting blunder which is to concentrate too much on how great the product is instead of telling people what's in it for them. Your prospects will only get into the buying mindset when they see that there is something worth it. People always want to know to what's in it for them and why they should spend their money. That's what it takes to make sales. Your prospects aren't really concerned about how good your product is or what sophisticated technology runs it, but they're more interested in the benefits that it offers. To do this effectively, speak to the reader directly instead of using 'I' and focusing too much on yourself. In addition, ensure that you have gone over your market thoroughly in order to comprehend the mindset around it. What you're looking for is that variable that makes people buy what you're offering.

If your readers don't feel drawn in by your letter, you have not done your job. You need to convey how the customer will be helped by buying the product, as that will contribute to your copy's success. You may find that you are just missing one important piece of information. You just let your prospects know that they have to buy now. If you want to give customers a better deal, you can give some free gifts away with the product, which will give your product extra value. The offer of your free bonuses needs to look like it will offer more than your product does. Videos, sounds and transcripts will make your product worth even more. You'd be surprised at just how many people purchased products just for the extras they get with it. You'll also want to make your product look exciting. What you should do is tell you prospects that your product and bonuses should cost a certain amount of money, and then tell your customers just how much you're willing to cut for them. Always keep on top of the internet marketing scene. So have a look at this The Empire Formula internet site.

Never forget to use bullet points, as that would be another huge mistake. Your sales copy should be filled with all the benefits people will get out of it. On the other hand, you need to make sure people see these benefits in every possible way. Bullet points will help in this aspect as they'll effectively point out all the benefits easily. Bullet points can help your conversion rate, and they can sometimes determine whether you sell or not. People will be more likely to read the bullet lists, as it makes the information easily digestible. That's why, in order to have your copy get the most results, you'll want to use bullets to list all the benefits people get. Your sales letter is the gateway to increase your sales. Therefore, if people can get through your letter easily, you'll make more money. All in all, if you want to get the best out of your sales copy, then do remember the above mistakes that we discussed. Merely make your copy as professional as possible while focusing on how it will benefit them, and causing them to show interest.

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Copywriting Tips – How To Boost Your Bottom Line

September 3rd, 2010 Comments off

Marketing on the web encompasses far too many areas for any one person to effectively learn and become an expert. But even lots of visitors to your website won't do any good if your sales copy doesn't convert. One of the secrets to copy that converts is knowing your market, knowing what they want, and then simply offering it to them. Copywriting and general writing are completely different forms of writing, and that's not quite understood by a lot of people. There are many aspects to copywriting, but generally speaking you're engaging in persuasion and selling, without selling, and you're touching on the reader's subconscious. In this article we shall be talking about some effective tips to create a sales copy that gives results. See what all the buzz is about at this Traffic Siphon web blog.

One of the oldest tricks that copywriters use to convince the prospect is to tell a compelling story. You see, people love - love - love great stories, and they will never tire of them. And there are a few universal types of stories that always have an effect. The story about the person who is struggling and needs help, and the reader starts to empathize with that person. It's this emotion that pushes them to want to have your product. You'll often see sales copy that takes the angle of how this product or service helped them to achieve something, or solve some great problem. True stories tend to have more impact, but the thing is believeability and credibility which are quite huge in sales material.

Your potential customers should know that they are not risking anything. Telling them they can return it for a refund if necessary is a great way to accomplish this. Lots of people are wary of refunds because they're afraid to be ripped off. On the other hand, people are more susceptible to buying when they know there's a risk free guarantee involved with your products. Sure, you may find that some people try to get their money back by scamming, but you'll be able to ignore those people. Just make sure your guarantee is simple. Here's a trick you can use: the longest guarantee times usually have the fewest return requests. Always keep on top of the internet marketing scene. So have a look at this Traffic Siphon internet site.

Don't forget to use bullet points in your sales copy. Benefit bullets have to do with communicating the benefits gained for whatever it is you're selling. It's easy to scan benefit bullets, and that's exactly why they exist. Besides that, keeping your copy organized will give it a neat, professional look and make it easy for the prospect to reach to a buying decision. Copywriting is challenging and can be hard, and there are a lot of people who have tried it and abandoned it. This is why before you jump into learning copywriting on the advanced level; you should know your basics first. If you have a good knowledge of the basics, then you will be in a good point to advance.

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Avoid These Major Copywriting Mistakes.

September 1st, 2010 Comments off

Knowing your clients, your market, product and so on are the key to writing sales copy that converts visitors into sales. Often, though, you don't achieve the results you were hoping for even after you have spend a lot of time working on it. And the reason for this is knowingly or unknowingly many copywriters make some common mistakes. We will show some of these mistakes in this article to help you get better results. Always keep on top of the internet marketing scene. So have a look at this Traffic Siphon page.

It's never a good idea to speak negatively in your writing, as it really works against you. So keep the tone as positive as you can. A good way to deal with this is to replace all the negative adjectives into positive feel-good words. If you've written like difficult, for instance, you may want to say something is easy instead. While there are instances where negative adjectives can work great in your headlines, they should only be used when you're trying to invoke strong emotions such as fear, curiosity or anger. You should have the goal that your copy effect people in a positive way. The reader must get from you a good overall feeling about what they're buying, and about the entire buying experience. Your reader should come away feeling good, not bad. Testimonials need to be included with your copy, as that's another mistake that copywriters often make. People want validation before they make any kind of purchase over the internet with a credit card. You can't blame them because there are many scams going around on the web, so everybody wants to be careful. That's why it's important to have testimonials from others who may have bought and used your products in the past. Using testimonials always help make more sales and having them in your sales copy will produce the results you want. It's pure psychology that people are interested in others' positive experiences. If you can get top professionals in your field to stand behind and endorse your product, that goes a long way towards persuading customers to buy. Buyers can usually tell fake testimonials so don't ever use them. Include only those testimonials that are full of details and that are based in fact. Another great idea is to use audio testimonials that include pictures of whoever's saying them. If you want people trusting you, this is a good way. Making money online can be challenging at times so if you want to learn from the best the take a look at this Traffic Siphon internet site.

Never forget to use bullet points, as that would be another huge mistake. Keep in mind that you must include the benefits of your products in your sales copy. But what's more important is that you highlight these benefits in the best possible way. This is exactly why you should be using a lot of bullets in your copy, explaining various benefits. Bullets always help in converting sales, and usually help in deciding if you'll get the sale or not. Bullet points, and info presented in list form, are more enjoyable for people to read. So create a powerful list of all the benefits that your product offers and include them in your copy for a maximum impact. Sales copy letters are the doorway towards getting more buyers. That is you'll want to make sure people can get through it quickly so that you can sell more.

In short, it takes a lot of hard work to write copy that sells, but you can make it all worth it if you don't make any of the previous mistakes.

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Copywriting Mistakes To Avoid

September 1st, 2010 Comments off

Knowing your clients, your market, product and so on are the key to writing sales copy that converts visitors into sales. Unfortunately, you often don't see the results you expect, even after putting in a significant amount of effort. The main reason for this is that lots of copywriters make certain common mistakes, whether they realize it or not. This article will look at some of these errors to help improve your results. Always keep on top of the internet marketing scene. So have a look at this Traffic Siphon page.

Your readers don't want to read anything negative, so keep it positive when creating copy. Therefore, keep from using negative emotions in your writing, or words that describe negative thoughts. A great way to handle this is to cross out all the negative adjectives and put words that make you feel good in their place. For example, a word like difficult should by replaced by a word such as simple. There may be instances where you're trying to create fear or anger, and this can work in your headline, but these words have no place in the body of your copy. You should have the goal that your copy effect people in a positive way. You have to give the reader a good feeling about the product and the overall experience. Your reader should come away feeling good, not bad. Testimonials need to be included with your copy, as that's another mistake that copywriters often make. People aren't going to pay with a credit card unless they're sure the transaction is a good one. It is easy to see why this would happen since there are many scams out there. This is why it's so important to include testimonials from others in your sales copy to let others know it's legitimate. It's a little known secret that using testimonials that support your products or services make more sales, and so using them will give you the results you're after. It's pure psychology that people are interested in others' positive experiences. If you have experts leaving their reviews on your product, and they stand behind it, that's extremely powerful. Never write testimonials that aren't real, as customers are too smart for that these days. Include only those testimonials that are full of details and that are based in fact. Another fantastic idea is to have testimonials that people can actually hear while also including photos of the people leaving them. It simply increases the trust factor. Making money online can be challenging at times so if you want to learn from the best the take a look at this Traffic Siphon internet site.

Many copywriters make the mistake of forgetting to use bullet points in their copy. You need to create your sales copy with all the benefits people will get out of your products. You must be able to have the benefits stand out in your sales copy if you hope to find buyers. Bullet points, and using lots of them, can really help you highlight what the buyers will get out of your product. Bullets will assist you in turning prospects into buyers, and will usually determine if you make the sale. Bullet points, and info presented in list form, are more enjoyable for people to read. Therefore, making lists of all that your product gives them is a great way to get the most out of your sales copy. Sales letters are the way to get more sales. So the easier you make it for your prospect to go through it, the more money you'll make.

In closing, you need to work hard to make good copy, so you should try to avoid these common mistakes.

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3 Simple Keys To Good Copywriting

July 7th, 2010 Comments off

Professional copywriters can often make it seem easy to write good copy. Have you ever read someone else's sales letter and thought, "that doesn't seem so hard, I should do it?" On the other hand, you may also have actually tried to write a sales letter and discovered it wasn't so easy after all. Copywriter is something anyone can learn, at least at a basic level. If you are an internet marketer, you should really be able to do some copywriting. When you are starting out, this knowledge will help you create the sales you need to get your business off of the ground! If you want to start writing good copy, follow these tips.

For a long time, people used capital letters to emphasize the points that they wanted to make. However, now it's not really acceptable because people think you're yelling at them. When you want to emphasize certain text in your copy, use the formatting codes for italics, bolding and underlining. You might even change the color of your text when you want to emphasize it. Also... USING ALL CAPITAL LETTERS IS HARDER TO READ. Right? Effective use of font formats will add a lot of versatility to your copywriting. The latest new course in affiliate marketing can be found at this Halloween Super Affiliate page

No rules regarding how long your copy should be. Many amateur copywriters assume that the more words they use in their copy, the more successful their campaigns will be. This is almost never true. The general rule is to make it as long as necessary to get your job accomplished. If you can get your message across in just a few hundred words, do not try to beef up the copy with more. If more words are necessary to accomplish your objective, then do what needs to be done. After proof-reading your copy, frequently you'll find words/copy that doesn't really need to be in there, so you cut it out. So it's cool - no special word count you need to aim for.

Another way to use headlines is to use them to separate different sections of your sales page. If you want to prepare readers for the next section of your sales letter, you can use a bold headline in a larger font to do this. It also allows the reader to skim over the page without having to read every single word. Web surfers in particular tend to skim before making the decision to stay on the page or click away.

It's like watching a professional musician... they make it look easy. As you start to write your own sales pages and marketing copy, however, you'll understand there is more to copywriting than meets the eye. The good news is that the more you work at it, the better at it you will be. Never underestimate the power of making money online. Get all the details at this Halloween Super Affiliate Review site

But, learning the fundamentals is where you want to start.

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Learning How To Write Copy That Sells

June 24th, 2010 Comments off

Like most things, on the surface copywriting looks fairly easy to do. If you're an internet marketer, no doubt you've seen many sales letters. But seriously, how hard can that be to write that stuff, and all you're really trying to do is sell some product? But any amount of time in IM will reveal the importance of good copy, plus the realization that it's not all that easy to write.

So what many IM marketers do is outsource their copywriting if they can afford it. This can be a good idea if writing is not your strong suit. But if you think you can give it a good shot, it's worth your time to learn the basics of it if you don't have the funds to outsource it.

Headlines are scary for a reason. Your headline is what causes your readers or website visitors to either continue reading or turn away. Most beginning copywriters take the "louder is better" approach to headline writing. They use a lot of exclamation points and bold fonts to cover up the fact that their headline isn't anything special. Good headlines practically force your readers to keep reading, make them open to what you are going to say and prepare them for your pitch. Using only a few words, you have to do all this. Look at the headlines that your competitors are using. What works for you? What turns you off? You can consider this when you write headlines of your own. Look no further for the latest innovations in marketing online than this Halloween Super Affiliate site

Don't be afraid of humor. Having some humor and fun has worked in some letters. The thing about humor is that you have to be thoughful about how and where you use it. Humor has long been known as a great relaxer, so if properly used it will only help your sales message. It really depends on your market, so you have to judge between what's appropriate. And of course never try too hard with these things, it won't work.

Take your cues from the successful entrepreneurs in your niche. See how they approach their marketing in their website, etc. Ask yourself why you may, or may not, like what they do. What is it about the writing you read that stands out to you? Pay attention to the reactions you are having as you read through their sales copy. Is there anything that turns you off, or on? You can take all these lessons and use it in your own business. Never underestimate the power of making money online. Get all the details at this Halloween Super Affiliate web page

It can actually take many years to become a really good copywriter. It's the mark of a professional copywriter that he makes it appear effortless. At the same time, for internet marketers, copywriting is a skill that must be learned. Copywriting comes into play in so many aspects of internet marketing that learning the basics can help you in many ways. When it comes down to it, you have to use copywriting to sell anything. You really cannot expect to sell your products if you don't know how to persuade people to buy them.

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How Hard Is Copywriting?

June 24th, 2010 Comments off

Copywriting can be a funny thing because it's very easy to take it for granted. But you can't really blame anyone for that because it does look kind of easy to write. But... try writing a great piece of sales copy, and you'll quickly discover it's not so easy to do. Here's the real deal - it takes specific knowledge to write copy that converts into sales. And that's exactly why most online marketers outsource the job to copywriters. Even if you choose to do this, you should make sure that you know the basics of copywriting so that you understand what your copywriter is doing.

A favorite for many writers is to weave a story in their copy. Most marketers make the mistake of only talking about their products in their copywriting. When you tell a good story, the person becomes involved and forgets that it's sales copy. The story needs to be something that the reader can identify with and that they feel entertained by. The goal is to keep them reading all the way from the first sentence to the "buy now" button at the bottom of your page. There are many reasons why copy will not convert, but just remember your story needs to do its job. Innovations in affiliate marketing can be seen at this Halloween Super Affiliate web page

Break up your copy. If you took any writing classes at school, you may remember the rule that a paragraph must focus on one thought. This is true. It is also true that one single thought does not need to be contained in a single paragraph. People today, especially online, have short attention spans and don't like long blocks of written material.

Break up those huge paragraphs into smaller blocks. Copywriting should flow, so it's perfectly fine to have very short paragraphs, even if they are only composed or a sentence or two. This way, your readers are far more likely to read your message all the way through and pay attention.

You can break some rules, but just remember that cute never sells. If you learn copywriting you'll see that a lot of grammar rules are blatantly ignored - but not spelling rules. It will benefit you very much to at least learn some of the copywriting basics. Just remember: there is a fine line between breaking a few rules and sounding like a total amateur. For the latest ways to make money online you need to visit this Halloween Super Affiliate website

It is not easy to sell your products and services to an increasingly skeptical public. A good copywriter, however, can make what he does appear effortless. To find out how much work and creative thought goes into writing good copy, just try to do it yourself. If you study the fundamentals of copywriting, however, your skills will improve. Whatever you do, don't give up. One day you will find that you are a proficient copywriter!

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Copywriting Tips For Amateurs

June 24th, 2010 Comments off

One well-known adage is that copywriting is the most important skill any online marketer can learn.

Good copywriters cost a lot of money, so you'll save if you can do your own writing. Copywriting is a skill you'll pay others a lot to do for you. But even you can easily afford it, it will be to your advantage to understand the principles involved. Copywriting is ultimately what will sell your products and make you money. It is through your copywriting that you turn a casual site viewer into a dedicated buyer.

We'd like to help you with your business, so we'll offer some copywriting helpful tips to get you going. Innovations in affiliate marketing can be seen at this Halloween Super Affiliate web page

What could someone say about a product that would make you want to buy it? You know what draws you in when you are shopping. Don't write your copy for random strangers; instead, make yourself the customer you are trying to persuade. You probably find that certain sales tactics turn you off, so don't use these. On the other hand, do imitate any copy or sales styles that make you want to buy something. Never forget that you are a consumer as well as a seller. One way to tell if your copy needs improvement is if it would not even convince you to buy your product! As you work on your copy, create text that would seal the deal for you. It is solid logic that if you can sell to yourself you should be able to sell to others.

Your copy needs to make the reader feel a sense of urgency without making them feel pressured. If you push your products too urgently they will feel pressured and click away from your site. It's easy to see this if you consider your own various situations in life. Have you ever encountered a sales person who was "trying too hard"? On the other hand, a successful sales person is one who helps - answers questions, explains benefits, and offers to be of further assistance.

When you write copy, relax and write like you talk in everyday language. You need to make a connection, so you want to talk like an everyday person. People want to buy from sellers who make them feel comfortable. Having a relaxed conversation with a good friend, that's what you want to have happen. Formal words and stiff styles does not accomplish that goal. Sometimes formal language is necessary. For the fastest ways marketers are earning money online see the Halloween Super Affiliate website

There are very real aspects about copywriting that seem like art. Copywriting sells everything, and even when you see sales videos they contain a script. That script could have, should have at least, been written by a copywriter. All those TV ad spots you see every day were written by a copywriter.

Sure, if your budget permits, you can hire copywriters to take care of all your needs. Even if you do this, you should make sure you have at least a basic knowledge of how copywriting works and what your hired copywriter is doing in your sales material.

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How to Increase the Conversions of Your Squeeze Page

May 22nd, 2010 Comments off

One of the most useful items you can use to improve your online business is an effective squeeze page/lead capture page.

In general, squeeze pages are used by Internet entrepreneurs to get information from their viewers, such as contact information, if they are interested in the offered product. A long-recognized business strategy, the squeeze page will build your email list as you prepare for future sales. There are a couple of benefits that you can derive from having an opt-in list that will help you grow your customer base.

Let’s start with this one: Those visitors who subscribed to your list have given you clear permission to contact them via email, you’re not spamming them. Look no further for the latest innovations in marketing online than this 9 to 5 Annihilation page.

Another potential benefit is that the people that subscribe will, generally, be the people that are already looking for your product, so selling to them will be simpler.

The faster you grow your list of subscribers, the quicker your business will expand. But how do you exactly turn your visitors into subscribers at your squeeze page? In the following text, you will learn of some of the most important things you can do to make your squeeze page produce.

One of the most prominent and important items on your site is the headline; this is an important tool that can lead to conversions because it is the first noticeable item for viewers when they land on the page. The headline must have a freezing affect and grab their attention, so that the visitor spends more time on your site and goes through your page. You only have a few seconds to get their attention and if you aren’t able to do this, they will just move on to another site. To find the headline with the best conversion rate, you should try out a few, weed out the weak ones and discover which is the strongest. You have to design a headline that will get a visitor’s interest in a heartbeat. Never underestimate the power of making money online. Get all the details on exactly how to do it at this 9 to 5 Annihilation page. But to everything to fall in place, it’s also important to have your headline in sync with the content on your squeeze page. Be sure everything goes together so that you can keep things flowing naturally. So what’s the most effective way to do that? One of the most well used ways to do that is to give your visitor a very strong sample of what you can do for them in trade for his or her contact information. A convincing explanation to your prospect of all the positives your free gift will bring them is a tried and true technique.

To create a landing page that converts, it’s necessary to list all the benefits your visitors will be get upon joining your email list. When you show them the way, they’ll be far more drawn to respond to your call to action knowing what they stand to receive. A great way to let your prospects scan easily through the information posted and avoid confusion is to present your list in bullet points. There is no need to create an overly elaborate squeeze page, in fact you will want to keep them as succinct as possible, so in the space you have you should speak as much as possible about the benefits of your service.

All in all, keep your landing page simple, get your points across the table and grab their email address or other contact info without having any kind of distractions.

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