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What To Keep In Mind As An Email Copywriting Beginner

September 25th, 2011 Comments off

If you get all the necessary elements into place when creating your overall copy, then it isn't very hard to be successful in email copywriting. Ideas that are easy to understand and apply and will show immediate results for your email copywriting are given below... If you wish to see how promotions using this type of marketing can rank then check out http://www.robselaney.com/freebie-niche/freebie-niche-review.

Clear Call to Action: As soon as your subscribers have started to receive, open and read your emails, you should start getting a conversion. That is the truth, it is essential for you to be plain in what you want your readers to do, especially if you want them to become leads or customer. Once you start to form your email copy, you need to be thinking about the flow so that you do not have to deal with any issues when it comes to sharing with your reader what you would like for them to do. Because of readers not knowing what to do next, there have been a lot of excellent email promotions that just did not work out. You will more than likely get a lower amount of conversion if you are unwilling to be direct with your prospects, so do not leave them wondering what to do next.

In order for your overall copy to be triumphant, be upfront and formidable with your call to action. These tips can help you broaden your knowledge on subjects such as Easy Profit Bot Review. Landing Page Needs to Match: There is a quick connection in email marketing between someone reading the email message and clicking through to the rest of the information on your website. Because of that, there needs to be a "seamless flow" between your email message and the landing page where you have sent your subscribers. The email message which can include your sales copy, graphics and even a sales pitch must match the message on the landing page. If your email and landing page don't seem to match, then prospects might think they have landed on the wrong page and leave before creating a conversion. You need to have the same style and elements in your email message and your landing page. Using the same tone of voice is vital to avoid mismatching between the email copy and the landing page content.

Don't Try to Convey with Images: Images can be used to enhance a message, but don't try to use them to communicate your message in your email because some of your subscribers might not even be able to see them. Make your copy able to stand by itself in delivering your message even without any graphics. Because images can be blocked, using a graphic as a click-thru link is a mistake. If you plan to use a graphical button, be sure that you add an additional text link too. All the tips given in the above article do work, but if you want to make them work for you, then you must take action on what you have just learned. So try to improve and enhance your email marketing campaigns by improving your copy first. If you wish to see how promotions using this kind of marketing can rank then take a look at Viral Monopoly.


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    “MILLION DOLLAR” ADVERTISING COPYWRITING

    October 13th, 2010 Comments off

    Do you write sales copy for websites? Online sales copywriting -- despite what you might assume -- isn't very different from copywriting for direct mail? Television or radio advertising -- a single radio commercial, for instance, or perhaps a series of radio commercials? They also are the equivalent of an online ad.

     

    So, what is "million dollar" copy?

     

    First, it isn't necessarily copy that sells a million dollars worth of product. The factors that go into turning that kind of volume include a lot more than the copy itself. Stay away from any copywriter who tries to tell you otherwise.

     

    In fact, it's quite possible to sell a million dollars worth of product with less-than-perfect, even mediocre, copy - if you get enough of those other factors right. But you'll have to work a lot harder.

     

    Don't make things harder on yourself than you need to.

     

    The first thing that differentiates Million Dollar Copy from ordinary copy is that it converts a higher than usual percentage of targeted prospects to buyers.

     

    After that, it's not quite so obvious.

     

    The main factors that separate "Million Dollar Copy" from everything else are, in no particular order:

     

    • The copy creates appropriate expectations in the reader. It presents every benefit as positively and powerfully as possible -- but never misleads the reader. It never results in the reader feeling manipulated, regardless of whether they order.

     

    • It increases the likelihood that the prospect will not only use the product, but use it correctly and get the results they're looking for.

     

    • It doesn't call attention to itself. It communicates with the prospect without them thinking about anything but the product and what it will do for them.

     

    • It's more powerful every time you read it.

     

    • Instead of just trying to provoke emotional reactions, it creates an experience that engages real prospects. When you do this right, the readers experiences the product's benefits while they read your sales letter.

     

    • It doesn't start with the letter or end with the order. It starts with the internal dialog the prospect already is having and paves the way for communication following the purchase.

     

    It's part of the customer's experience with your product and your company.

     

    True "Million Dollar Copy" focuses on building your business, rather than just making the current sale. It sets a positive tone by which your firm is judged, reduces refunds, encourages future sales, and helps to create customers who feel more like "partners in the product" than just "buyers."

     

    Put in its shortest form:

     

    "Million Dollar Copy" starts in exactly the same place as the prospect, and guides them through a positive experience that makes your product a necessity in their mind.

     

    Think about that. Return to some copy you've already written and see just how much of it you can change to fit this model better.

     

    If you're not sure, have someone else read it and tell you how they feel as they go through the copy.

     

    Then consider how that fits with what you've just read.


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