Posts Tagged ‘adwords’

Write Google AdWords Ads That Crush The Competition

June 11th, 2011 Comments off

There are so many tales about the effectiveness and sheer power found in Google AdWords. This article will show you three truly clever and unique Google AdWords ad writing tips that you're going to like a lot. Whether you would like to target a specific niche market like get twitter followers or virtually any other niche, it's crucial that you remember the following tips.

When you sit down to compose your AdWords ads, always bear in mind that you want to talk to one person in a very certain manner. You will experience disappointing results if your ads use general language written in a general way. You should never talk in general terms in an ad because the ad needs to focus on one item, only. It is when people who are searching see your ad, and they immediately know what it's all about. Each ad has the job of conveying each message that fits with the ad group and keywords. Therefore you need to have a set of keywords ready for the type of products you'll be promoting, so that you can write an ad for each of those keywords. You must use the ad group organization because that is what Google wants you to do. You always want the highest quality score possible which is a ten because that will affect your cost per clicks.

Long, long ago direct response copywriters figured out that a strong call to action does have a positive impact on conversions. Not all markets are the same, and that is why you should make the effort to test your ads with a call to action, and without one. People are interesting creatures, we know, but tons of research shows that they'll respond in higher numbers to a call to action. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. The call to action you choose should be tested because they all can have different effects. Call to actions like "Click here", "Buy Now" and "Download for Free" clearly communicate with the prospect, which means they don't have to put in too much effort to figure out things on their own. Whether or not you intend to target a niche like adwords ads or any other niche, it's essential that you remember the following tips.

Ok, what you'll do when you begin testing ads is begin at the beginning - the headline, always. Once you start doing this, you'll get a better feel for it and it's not hard at all. Remember that the most important metric here is the conversion rate of your ads. Then, it's just a matter of seeing which ad has the highest conversion rate, and then you can continue testing.

So make sure you have at least 2 ads set up in each of your ad groups. There is some debate about how long to run tests, and it depends on your daily impressions - so try to get at least 500 impressions if not more. Writing powerful AdWords ads is not hard to do, but you need to know how to do PPC advertising, and then you can work on your ads.

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