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Writing Effective Ad Copy For Your PPC Campaign

September 25th, 2011 Comments off

One of the things that attracts so many businesses to PPC advertising is because it is instant; has targeted traffic and simply works well if the campaign is competently put together. It is a from of direct response advertising although Google and others have changed the face of it through policy changes. You have used search engines and have seen the PPC ads on the right; and you can guess very quickly that much will hinge on the strength of the ad copy. You can make your ad copy game a serious contender, but you have to be willing to do what it takes.

Two extremely important concerns with PPC are your CTR and CPC - click through rates and cost per click.

Now, there are many ways to do it, but an effective method happens to be, using your brand for brand terms when writing the ad copy by including it in the title. Usually highly visible brand names are off-limits to affiliates, and Google seems to be discouraging affiliates, as well. Any time someone is checking out the PPC ads, they start by skimming very quickly, and then they only slow down when something catches their eye. It is the job of your headline to command attention in a powerful way. If you read about how to do PPC, you will discover some nice little tricks that are possible but not over the top. Also, see to it that your headline actually connects to the headline on your landing page, so that your prospects don't feel out of place or confused. These pointers will help you broaden your knowledge on subjects for example http://www.robselaney.com/easy-profit-bot/easy-profit-bot-review.

Always use words that are short and to the point, and in fact your entire ad needs to be very concise. Use simple words to convey your idea and convince your prospects to click on your ad. Don't take the unnecessary risk of complicating things when you can use a simple language to persuade your target audience, because remember, you are paying for each and every click. It's amazing at how easily things can be improved when looking at That Free Thing. Do not be intimidated at the thought of using PPC advertising because a lot of misinformation is around the net about it. This is exactly why you should know how to create ads that stand out from the crowd, pull in a higher degree of attention and actually deliver results. In addition to educating your self about PPC, you have to allow your self time and be patient. If you want to observe how promotions using this kind of marketing can rank then take a look at http://www.robselaney.com/xtreme-paydays/xtreme-paydays-review.


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    Tips For Improving Landing Page Conversions A Good Place To Learn More Is The Money Extractor Training Center.

    December 21st, 2010 Comments off

    Savvy Internet marketers are well aware of the important role landing pages play in their businesses. It makes the difference between success and failure. If you do not pay proper attention to creating a solid landing page your profits and conversions are likely to pay the price. Use these three tips and you are sure to build a better landing page.

    Remember that landing page copy does not need to be long, and it will be more effective if it's presented in short bites rather than a wall of text. You should try and use sub-headlines effectively if your copy is going to get long.

    The job of your copy is to influence and create intense desire to have what you're giving them - nothing else. Even if your copy isn't that long, use small paragraphs. The most important thing is to stay with copywriting guidelines, and short sentences with short paragraphs is what you need to maintain. Besides that, breaking down your copy will help you bring in the much needed flow. There will be a heightened ability to offer your benefits in a more compelling aspect, and the reader will appreciate that very much. Of course if you make your copy clear and to the point, then the reader will have a greater chance of knowing what your offer is and can make a decision about it. The people who read your landing page copy will get hooked by one of your benefit bullets if they are written well. If you stick to what works with landing pages and copy, then that's all you can do but if done right your conversions should be respectable. Written copy on the landing page is still very important and should not be overlooked. The words on the page are often what will ultimately sell your product so make sure they do the selling for you. From the first word of the headline to the last word in the call to action, every word matters. Avoid copy that looks unprofessional with strange fonts of or words that are too large. Have something that's soothing to the eyes of your prospects because people are going to be seeing your landing page on the computer, which means it, has to make them feel comfortable in every way. It's worth taking the time and investing in a professional to catch errors or possible mistakes in the copy before your landing page goes live. For more resources visit the auto cash funnel review training course.

    Your first priority is your audience. Give your visitors an incentive to click, sign up, or buy from you. If you're giving away an ebook make your copy about why your audience benefits from the ebook. They aren't concerned about the effort you put into creating the ebook. Make sure the word "you" is on the landing page much more often than the word "I". Give your audience a reason to take action with the copy on your landing page. Devote more copy to talking about your audience than about yourself.

    Following these tips will help you get the results you want out of your landing page. Remember, the more you apply such tips, the more you'll learn. When you continuously work to make your business better and make improvements, you will find it is easier to go from one step to the next.


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