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Should All Online Marketers Learn Copywriting?

May 25th, 2011

Good copywriters have mastered the art of producing copy that seems natural and effortless. It's easy to read good copywriting and think that it's something you could easily do yourself if you only put your mind to it. Then, when you decided to sit down and write your own sales page you found that it was a lot harder than you thought it would be. You cannot learn to be a great copywriter overnight, but you can learn the basics pretty quickly. As an internet marketer, you really need to have some knowledge of basic copywriting skills. Knowing how to write good copy is one ability that can immediately enable you to start making more sales! The following guidelines will show you the basics of good copywriting. Whether you would like to target a specific niche market like traffic to website or virtually any other niche, it's crucial that you remember the following tips.

Without a good headline, no one will even read the rest of your page. Readers see your headline first, and then make a split second decision to either read or not read the rest of the page. Copywriters just starting out almost always write loud, hyped-up headlines. They use a lot of exclamation points and bold fonts to cover up the fact that their headline isn't anything special. When a reader sees a good headline, his attention is captured, he is curious and his mind is open to finding out about your offer. That's a large order for just a few words. Find headlines written by other marketers in your niche. Whose headlines compel you to read more? Which ones leave you feeling indifferent? When you write your own headlines, you should keep this in mind.

When describing the product, stress the positive, but at the same time acknowledge any weak points. It's important to make people who may buy your product understand how it will help them. You know that there are definite benefits to using your product or services, spell these out. You obviously want to focus on how good this product is. At the same time, you don't want to pretend that your product is flawless. Mentioning at least one shortcoming can actually make it easier to sell your product. This makes your copy sound more realistic and not like a complete sales pitch. An honest appraisal of a product will be trusted more than an attempt to cover up any flaws. Just remember: emphasize the good more than you acknowledge the bad! Whether or not you intend to target a niche like freelance copywriters or any other niche, it's essential that you remember the following tips.

If you want people to buy your product, let them know what it will do for them. Spell it out! You, of course, are well versed in your product's features. You know a lot about it. Your prospective customers, however, will no far less about your product than you do.

You should not assume that "everybody" knows something about your product or service. Include even the most seemingly basic facts about why this is such a great product. If your prospective customers are thoroughly familiar with your product's qualities, they will be far more inclined to buy it than if they are uncertain about exactly what it does. Becoming a good copywriter often takes years of work. It only looks simple because good copywriters know how to make it seem that way. Even if you don't aspire to be a professional, you need some copywriting skills as an internet marketer. Copywriting comes into play in so many aspects of internet marketing that learning the basics can help you in many ways. Copywriting is, after all, what causes people to buy your products. Without this skill, you will have a hard time selling anything.


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