Home > Copywriting, sample sales letter > How To Write Copy That Makes You Money

How To Write Copy That Makes You Money

November 19th, 2011

Copywriting is perhaps the most important skill that an Internet marketer can possess. How come? If you want to sell things on line or get people to hire you, you need to have strong copy that will help you gain the trust of the people who have visited your site. Remember: it is highly unlikely that you will have the chance to convince a site visitor to buy from you in a face to face conversation so you need to have a sales letter that can do it for you through the strength of your copy. This article will talk about three easy to use hints that will help you create good copy. For example if you're selling a product in the 5 Minute Membership Sites niche then you should try to explain the benefits rather than going for the features.

Even the best copywriting can fail if you don't have an accurate testimonial from a respected person within your niche. To put it another way, you need to look for testimonies that come from both your previous customers and people who are considered authorities in your niche. This will make it easy for your copy to do its job because you're showing your prospects clear proof that your product works and is giving results. The more credible your testimonials, the better results you'll get. You can lend even more weight to these testimonials by publishing audio or even video testimonials from prior buyers and experts. This will give you an edge over the competition and make it easier for you to get more sales. If you use testimonials from your current contact list, you will make much more money than before. There's nothing like a third party saying that your product works, when compared to your own words. Test your copy in every way imaginable and then test it some more. You need to test the various elements of your copy such as the headline, the subhead lines, the graphics surrounding it, everything. Testing helps you keep what's working and get rid of what isn't without scrapping everything about your sales copy. You will be able to see without a doubt what is working and what is not working. There are times when you see a massive change in the response by making a small tweak to the headline or by cutting down a few bullet points. You will continuously need to test all aspects of your copy in order to get the highest possible return on your investment. For instance, let's say you're selling an ebook about 5 Minute Membership Sites then you should first tell about it before going into the advantages of buying it.

Use your sales copy to offer a strong guarantee so people on the fence will be convinced to buy. By giving an iron clad guarantee, you're showing your prospects that you believe in your product and stand by it. The longer the refund period the greater the odds that people will keep your product (and the lower the refund rate will be). Offering a guarantee makes people confident that it's safe to buy from you. You should now realize that writing good copy doesn't have to be that hard. Just remember that these basic ideas are essential to the creation of a strong foundation for your sales letters. Lots of newbie Internet Marketers tend to put the creation of copy on the back burner but it doesn't take them long to realize that their copy is what will make or break them. Whether you're going for the Google Adsense Money niche or any other, what really matters is how your sales copy is crafted.


Related Blogs


    Comments are closed.

    Powered by Amazon Wordpress Plugin - Product Style