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How To Make A Landing Page Popular

September 3rd, 2010

Now, you've gone all out to build a website in your niche and you have loads of design and programming going on. You've researched your niche, chosen scripting software, set up a payment processor and loaded your auto responder with email messages. You already have enough content to fill your site, and you put in a great combination of multimedia aspects to make your site all the more interesting. You have your domain name and hosting purchased for a few years and you're looking to make some money. You even have several back up plans for your website to make it a great place for people to shop. In other words, you've been working hard and now you're ready for the big bucks to start rolling in. Now, all your site needs is the magic that makes earning possible online... traffic.

First, let's talk about search engine optimization. There are words that people type in the search bar more often than others. The first step to driving traffic is to find out which keywords are most relevant for your site. If you decide to generate traffic through search engine optimization, planning your traffic generation scheme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites). After doing this, you can really start using the keywords to run campaigns.

If, for instance, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, your next move will have to be to tune the pages of your website according to the keywords that you are bidding on.

This is one of the main reasons why web masters who do promotions through PPC fail to get the results they want: the landing page is not targeted enough to attract specific audiences.

If you have a product, there are so many types of people that would need it. A landing page should speak directly to your customer. develop a landing page for each group of people that you want to sell to. Doing this will increase the traffic on your site because your viewers are not clicking away thinking they wen to a wrong page or there was some mistake. Generating traffic through PPC means split testing different landing pages to find out what type of customers you're attracting, and the demographics of your web visitors that actually buy from you as soon as they land on your page.

Lastly, you can try article marketing to warm up your potential leads before they even reach your landing page. You can publish articles that talk about your site on other places online.

Here are some more articles for you to check out:
How to increase Google ranking
Mobile Monopoly Reviews


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