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Effective Tips For Landing Page Creation

December 30th, 2010

There are lots of ways to get top quality visitors to your site and in time these methods can even get you the type of customers you need. But in order to get results from your traffic building efforts, you should also know how to convert this traffic for the best results. The most effective way to achieve this is with a good landing a page. Given below are a few tips to help you understand the dynamics of creating a landing page.

When you're designing your landing page, you have to think simple and keep everything to the point. Remember, your landing pages don't have to be works of art; the simpler the better is the motto. Actually, too much clutter will only confuse your visitors. Your aim here is to have a landing page that converts, so you should do whatever you can to make sure that your visitors get your message and aren't distracted in any way. Anything more than two columns will confuse the viewer which causes less conversions. Your landing pages are there to make you money; not to win a best website of the year award. You want to eliminate all confusion and barriers of action from your landing page.

When you write your landing page's copy, use short lines. If you use long lines, your reader might get tired or confused. For instance, if you're reading a book, such things won't really matter because you can always come back to it later. Timing is important on landing pages. This is a terrible reason to lose a sale.

Go ahead and create personal portrait. You obviously do not want your copy to focus 100% on you, but you do want to be honest about the stage your business is in, even with your colleagues.

Including a photo of yourself along with a brief biographical statement about your company will help people trust you enough to buy from you. Trust is not impossible to get from readers when you include this kind of thing in your page. The best way to get buyers to trust you is to convince them that you are an expert and the best way to do that is to display credentials in your chosen field.

In conclusion, for your landing page to succeed you need to be ready to work hard and let people know about you. Using these tips will help you build your landing page skills and it also gives you reasons to keep working on your business and adding to your knowledge about these things because doing so will help you go really far. If your aim is to sell more products then make sure you are doing enough experimenting with your landing page.


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