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Copywriting Tips – The Most Valuable Marketing Skill

October 9th, 2010

Online marketing is an area made up of many methods for traffic generation, promotion, advertising, etc. All the traffic in the world will not matter at all if your site cannot convert visitors to buyers, or subscribers. If you do your market research, then you should be able to figure out what they want, then your copy will stand a better chance if you give it to them. Copywriting needs to be learned, it has different goals, and is not the same as writing an email or letter to a friend. Writing a good copy is all about focusing on content that is persuasive and pushes the reader's emotions to take an action. We'll just mention a few important and basic aspects of copywriting that will hopefully spark your interest to learn more. See what all the buzz is about at this Traffic Siphon web blog.

If you can tell a good story well, then you can do quite a bit with that particular skill. People love reading stories where someone has comes out victorious after facing hardship. They like reading a story where you were able to triumph over your troubles and came up with a solution. The story about someone who is struggling against great odds tends to evoke feelings of empathy with people. And that emotion is used to compel people to want a product or service, etc. You'll often see sales copy that takes the angle of how this product or service helped them to achieve something, or solve some great problem. If you have such a story, then you can use it in your copy and see how people respond back to your offer.

Let your prospect know there's no risk involved. Risk free guarantees are great for this. It's common for people to be hazy about guarantees because of all the scammers that exist out there. It's the opposite, actually, as more people will buy if they know there's no risk involved with your product. Sure, you'll have some customers who may try to scam you, but you can slough this off. You must ensure your return policy is an easy one. Here's something you can use, when people know there's a long return time, they'll be less likely to use it. Always keep on top of the internet marketing scene. So have a look at this Traffic Siphon internet site.

The inclusion of bullet points is always helpful. Benefit bullets have to do with communicating the benefits gained for whatever it is you're selling. When your prospect goes through your copy, they will be able to understand what exactly you offer by looking at your bullets. You always want to be professional, so don't blow it by having a disorganized sales copy. Copywriting can be an art form in some respects, and it requires dedication to learn how to do it well. This is why before you jump into learning copywriting on the advanced level; you should know your basics first. Remember, having a strong foundation will allow you to build a lasting career.

Additional Resources:
Copywriting Skills


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