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Copywriting Tips For Amateurs

June 24th, 2010

One well-known adage is that copywriting is the most important skill any online marketer can learn.

Good copywriters cost a lot of money, so you'll save if you can do your own writing. Copywriting is a skill you'll pay others a lot to do for you. But even you can easily afford it, it will be to your advantage to understand the principles involved. Copywriting is ultimately what will sell your products and make you money. It is through your copywriting that you turn a casual site viewer into a dedicated buyer.

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What could someone say about a product that would make you want to buy it? You know what draws you in when you are shopping. Don't write your copy for random strangers; instead, make yourself the customer you are trying to persuade. You probably find that certain sales tactics turn you off, so don't use these. On the other hand, do imitate any copy or sales styles that make you want to buy something. Never forget that you are a consumer as well as a seller. One way to tell if your copy needs improvement is if it would not even convince you to buy your product! As you work on your copy, create text that would seal the deal for you. It is solid logic that if you can sell to yourself you should be able to sell to others.

Your copy needs to make the reader feel a sense of urgency without making them feel pressured. If you push your products too urgently they will feel pressured and click away from your site. It's easy to see this if you consider your own various situations in life. Have you ever encountered a sales person who was "trying too hard"? On the other hand, a successful sales person is one who helps - answers questions, explains benefits, and offers to be of further assistance.

When you write copy, relax and write like you talk in everyday language. You need to make a connection, so you want to talk like an everyday person. People want to buy from sellers who make them feel comfortable. Having a relaxed conversation with a good friend, that's what you want to have happen. Formal words and stiff styles does not accomplish that goal. Sometimes formal language is necessary. For the fastest ways marketers are earning money online see the Halloween Super Affiliate website

There are very real aspects about copywriting that seem like art. Copywriting sells everything, and even when you see sales videos they contain a script. That script could have, should have at least, been written by a copywriter. All those TV ad spots you see every day were written by a copywriter.

Sure, if your budget permits, you can hire copywriters to take care of all your needs. Even if you do this, you should make sure you have at least a basic knowledge of how copywriting works and what your hired copywriter is doing in your sales material.

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