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Avoid These Major Copywriting Mistakes.

September 1st, 2010

Knowing your clients, your market, product and so on are the key to writing sales copy that converts visitors into sales. Often, though, you don't achieve the results you were hoping for even after you have spend a lot of time working on it. And the reason for this is knowingly or unknowingly many copywriters make some common mistakes. We will show some of these mistakes in this article to help you get better results. Always keep on top of the internet marketing scene. So have a look at this Traffic Siphon page.

It's never a good idea to speak negatively in your writing, as it really works against you. So keep the tone as positive as you can. A good way to deal with this is to replace all the negative adjectives into positive feel-good words. If you've written like difficult, for instance, you may want to say something is easy instead. While there are instances where negative adjectives can work great in your headlines, they should only be used when you're trying to invoke strong emotions such as fear, curiosity or anger. You should have the goal that your copy effect people in a positive way. The reader must get from you a good overall feeling about what they're buying, and about the entire buying experience. Your reader should come away feeling good, not bad. Testimonials need to be included with your copy, as that's another mistake that copywriters often make. People want validation before they make any kind of purchase over the internet with a credit card. You can't blame them because there are many scams going around on the web, so everybody wants to be careful. That's why it's important to have testimonials from others who may have bought and used your products in the past. Using testimonials always help make more sales and having them in your sales copy will produce the results you want. It's pure psychology that people are interested in others' positive experiences. If you can get top professionals in your field to stand behind and endorse your product, that goes a long way towards persuading customers to buy. Buyers can usually tell fake testimonials so don't ever use them. Include only those testimonials that are full of details and that are based in fact. Another great idea is to use audio testimonials that include pictures of whoever's saying them. If you want people trusting you, this is a good way. Making money online can be challenging at times so if you want to learn from the best the take a look at this Traffic Siphon internet site.

Never forget to use bullet points, as that would be another huge mistake. Keep in mind that you must include the benefits of your products in your sales copy. But what's more important is that you highlight these benefits in the best possible way. This is exactly why you should be using a lot of bullets in your copy, explaining various benefits. Bullets always help in converting sales, and usually help in deciding if you'll get the sale or not. Bullet points, and info presented in list form, are more enjoyable for people to read. So create a powerful list of all the benefits that your product offers and include them in your copy for a maximum impact. Sales copy letters are the doorway towards getting more buyers. That is you'll want to make sure people can get through it quickly so that you can sell more.

In short, it takes a lot of hard work to write copy that sells, but you can make it all worth it if you don't make any of the previous mistakes.

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