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3 Simple Keys To Good Copywriting

July 7th, 2010

Professional copywriters can often make it seem easy to write good copy. Have you ever read someone else's sales letter and thought, "that doesn't seem so hard, I should do it?" On the other hand, you may also have actually tried to write a sales letter and discovered it wasn't so easy after all. Copywriter is something anyone can learn, at least at a basic level. If you are an internet marketer, you should really be able to do some copywriting. When you are starting out, this knowledge will help you create the sales you need to get your business off of the ground! If you want to start writing good copy, follow these tips.

For a long time, people used capital letters to emphasize the points that they wanted to make. However, now it's not really acceptable because people think you're yelling at them. When you want to emphasize certain text in your copy, use the formatting codes for italics, bolding and underlining. You might even change the color of your text when you want to emphasize it. Also... USING ALL CAPITAL LETTERS IS HARDER TO READ. Right? Effective use of font formats will add a lot of versatility to your copywriting. The latest new course in affiliate marketing can be found at this Halloween Super Affiliate page

No rules regarding how long your copy should be. Many amateur copywriters assume that the more words they use in their copy, the more successful their campaigns will be. This is almost never true. The general rule is to make it as long as necessary to get your job accomplished. If you can get your message across in just a few hundred words, do not try to beef up the copy with more. If more words are necessary to accomplish your objective, then do what needs to be done. After proof-reading your copy, frequently you'll find words/copy that doesn't really need to be in there, so you cut it out. So it's cool - no special word count you need to aim for.

Another way to use headlines is to use them to separate different sections of your sales page. If you want to prepare readers for the next section of your sales letter, you can use a bold headline in a larger font to do this. It also allows the reader to skim over the page without having to read every single word. Web surfers in particular tend to skim before making the decision to stay on the page or click away.

It's like watching a professional musician... they make it look easy. As you start to write your own sales pages and marketing copy, however, you'll understand there is more to copywriting than meets the eye. The good news is that the more you work at it, the better at it you will be. Never underestimate the power of making money online. Get all the details at this Halloween Super Affiliate Review site

But, learning the fundamentals is where you want to start.

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