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3 Mistakes That Can Kill Your Sales Copy

October 28th, 2010

Sales letter and copy of some kind is used over the entire internet to sell the literal millions of different products and services. Avoidable mistakes in copywriting are frustrating, especially if you don't realize you're making them, and that's exactly why we've written this article for you.

All effective copywriters understand the difference between features and benefits, and that it's of paramount importance to only speak in terms of benefits. While it's not possible to always exclude features 100% of the time, but you still absolutely must quickly turn those features into great benefits. Benefits are more effective because people are selfish, and they want to know what is specifically in it for them. So before a copywriter can effectively convey the benefits, it's necessary to have a full understanding of the product and the overall offer. You can derive the benefits from what you consider to be the features, one by one, and then use the benefits in the copy. This would make your prospects understand the feature and what it can do for them. Just keep in mind that people will only buy from you when you show them how your product will change their lives, no matter how small that might be. Don't miss out on Anik Singal's newest contribution to affiliate marketing techniques. See what he has to offer at this Empire Formula site.

There are some successful coywriters who maintain that the sales offer is the most critical part of the copy. When you become a copywriter, you should know how to use words for your own advantage. Strong product/service benefit bullets plus a great and solid product offer are two major components of winning copy. You need to highlight the best benefits along with what makes your product different from the rest.

But of course you'll need to find a way to balance between giving too much or too little information. But how do you really make your offer irresistible? One time-tested method involves offering great bonuses for ordering. How you make these bonuses different and unique is totally up to you, but remember that your copy will only work when you know how to craft out a great offer.

If you don't already know, copywriting is totally different than academic English composition. You must make your sales copy very easy to digest and absorb without all the polysyllabic words hardly anyone knows. This is exactly why you shouldn't ignore the use of bullet points in your sales copy, where you can easily highlight the advantages of the product you're talking about. The reason for benefit bullets is they allow for rapid skimming and scanning, and well-written bullets can be extremely effective with closing sales. Plus they make effective use of white space, they'll open up a lot of white space which is important. The black wall of text is something that copywriters call it when there's too little white space. Getting the proper training is crucial in this ever changing world of affiliate marketing. That's why you should seriously consider Anik Singal's new course. You can see it at this Empire Formula internet site. Yes, it's not all that easy to become good at copywriting, but you have to start somewhere and just avoiding mistakes in copy will help a lot. So try to learn from a reputable source, and then practice as much as possible.

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