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3 Mistakes That Can Kill Your Sales Copy

October 28th, 2010

All the millions of products and services on the web are ultimately sold by some form of sales copy. This article helps you understand a few mistakes that you should avoid as a copywriter.

As a good copywriter, it's your job to highlight the benefits of the product, more than the features. While it's not possible to always exclude features 100% of the time, but you still absolutely must quickly turn those features into great benefits. Benefits are more effective because people are selfish, and they want to know what is specifically in it for them. So if you're not clear about what your product has to offer, you won't see a very strong response from your target audience. It takes some practice, but one thing you can do is list out every conceivable feature you can think of, and then translate them into the benefits. Doing that will eliminate one great problem area that so many copywriters have difficulty with. Good benefits in copy will show the reader all the ways a product or service will solve some kind of problem in their life. Don't miss out on Anik Singal's newest contribution to affiliate marketing techniques. See what he has to offer at this Empire Formula site.

If you've ever wondered what is the most important part of a sales letter, well - you'll read a lot that the offer is the most important aspect. All words have their appropriate place in copy, and part of your task is to choose the best fitting word, or expressions, for the particular situation. Your copy will always have to tell the reader about the product benefits in addition to outlining the details of a solid offer. You'll have to do something to be noticed online, and you can help yourself in that regard with well-written benefit bullets and the offer.

You will need to figure out a way to make your case and argument while at the same time using just the right amount of words. What is one method to make a great offer? One time-tested method involves offering great bonuses for ordering. What is also recommended is that your bonuses have some relation to the primary product you're selling.

Hopefully you're aware that copywriting is a totally different animal than the English you sweated over in school. You'll need to write in a fairly simple way without all the big words students use to impress their teachers and professors. You'll want to use benefit bullets in your copy because they are most effective and easy to scan. Benefit bullets allow for easy reading and quick scanning, and they convey the most important information about your product. You'll always want to be conscious of providing white space in your copy because it helps reduce monotony of black text, and bullet points will allow you to have more white space. The black wall of text is something that copywriters call it when there's too little white space. Getting the proper training is crucial in this ever changing world of affiliate marketing. That's why you should seriously consider Anik Singal's new course. You can see it at this Empire Formula internet site. In summary, copywriting is definitely a difficult skill to master, but that does not mean you can't get rid of such simple mistakes. Copywriting is all about learning, practice, and feedback - so try to do those as much as possible.

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